Problems associated with product features
•Thickness: Nacco ranks the least in the Thickness parameter of consumer perception survey. This
is a major problem for Nacco as consumers perception of quality is dependent of this parameter.
•Sweetness: Nacco scored the least in sweetness parameter amongst all the jam brands
considered in consumer perception survey. This might drive away the consumers who prefer high
level of sweetness.
•Ease of spreading: Nacco scores very poorly in this parameter, and this might a thing of concern
for them as this might affect the ease of use which will in-turn repel customers from choosing
