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Zack Benjamin
9/1/14
Mystic Monk Case Questions and Notes
1. Has Father Daniel Mary established a future direction for the Carmelite Monks of
Wyoming? What is his vision for the monastery? What is his vision for Mystic
Monk Coffee? What is the mission of the Carmelite Monks of Wyoming?
2. Does it appear that Father Daniel Mary has set definite objectives and
performance targets for achieving his vision?
3. What is Father Prior’s strategy for achieving his vision? What competitive
advantage might Mystic Monk Coffee’s strategy produce?
4. Is Mystic Monk Coffee’s strategy a money-maker? What is MMC’s business
model? What is your assessment of Mystic Monk Coffee’s customer value
proposition? its profit formula? its resources that enable it to create and deliver
value to customers?
5. Does the strategy qualify as a winning strategy? Why or why not?
6. What recommendations would you make to Father Daniel Mary in terms of
crafting and executing strategy for the monastery’s coffee operations? Are
