Intro to Business 102-148
“My Company” Assignment
100 total points
For this assignment, you are to imagine that you are about to become the owner of your
company. You are to prepare a 2-3 page professional paper describing your company.
Be sure it is a brand new company you are starting and it is not an existing business or a
franchise. In your paper, you should address the following:
1. What will your company be? What products and/or services will you offer? What
purpose does it serve? How is it the same/different from other existing
businesses?
2. How did you come up with the idea for this company? What is the name of your
company?
3. Where will your business be located? Be specific and list the address if you have
it. Why did you choose this location?
4. Who is your target market? Be specific about their demographics. At a minimum,
include age range, income range, location of target market and gender.
5. What will you do to market your business? Address each of the 4Ps (a. product,
