Foundations of Business Business Plan
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Vintage luxury shop in Chengdu
Value Creation
Vintage luxury shop which located in Chengdu sells second-hand luxuries. We hired some
professional fashion buyers to buy vintage or limited luxuries for us from all over the world, then
we put these luxuries in our shop to resell them. The forms of value and examples are as
follows.
Forms of value
Examples
Resale
vintage or limited luxuries
Service
First, Customers can tell us what luxuries they
want, and we will buy it. Not be restricted the
luxuries only in shop.
Subscription
VIP Customers who buy luxuries more than 5
times in our shop, can get ten percent
discount for future shopping.
Audience Aggregation
Our shop focus on rich people who love
fashion.
Table 1: Forms of value
Also, there are two reasons to support our shop in Chengdu is novel. First, Chengdu has not
established vintage luxury shop yet. (Jie.G,2016) Second, as for different from other vintage
shops, we offer customized service which means customers can tell us special luxuries they want,
and we will try our best to buy them back. And features links to benefits, human drives and so
on are as follows.
Foundations of Business Business Plan
Novelty
Human drives
benefits
features
People are curious
about it.
The drive to learn
Potential exploitable
market
The first vintage
shop in Chengdu. A
new way to buy
limited luxuries.
One-to-one for
customers to buy
luxuries
The drive to feel
Meeting individual
requirements
Customized service
\
The drive to bond
VIP customers are
valued for us. And
they can enjoy the
best service and feel
be loved.
VIP customers
service
Table 2: features links to benefits, human drives and novelty
As for customer evaluation, we choose some distinct advantages and weakness to make a table as
Criteria of evaluation
advantages
weakness
Pricing Potential
Some limited luxuries have
many buyers and more and
more people begin to be
interested in luxuries.
\
luxuries which are unique and
hard to buy.
Speed to Market
\
As for limited luxuries are
hard to buy, so the speed to
market is very slow.
\
Luxuries and the salary of
buyers are both expensive.
