Considering the social context is critical to understanding enterprise in music largely
because of the equation for creative enterprise. Creative enterprise equals quality art plus social
benefit plus economic viability. Because social benefit is a significant aspect of music enterprise,
understanding social conditions is important to understanding enterprise. For example, the
growing popularity of electronic dance music coincides with the growing popularity of EDM
festivals and hallucinogenic drugs among teens and twenty-somethings. As the culture of this
particular genre of music becomes more popular, more EDM artists will emerge to try to
capitalize on this popularity growth. A big piece of electronic dance music enterprise is the social
benefit that comes from experiencing this music in large crowds of similarly aged and like-
minded people. So, for this genre of music, considering the social context is particularly
important to helping understand the enterprise and why EDM is gaining a larger following these
