Francisco Gonzalez
10/24/2021
Multicultural Marketing
Module 7
Social Media in Direct Marketing and Personal Selling
Social networks increase the recognition of your brand: the audience finds out who you are, what
you do and why. It is important that all this is clear just by looking at your information and profile photo on
networks. Be direct and precise. Based on what you show, they can follow you, contact you or buy. It
should be explained how you will use the social media platform you selected for personal selling.
Networks allow you to segment your audience and create specific ads for each network you manage. And
that is one of the great advantages of social networks: you can know where your followers are, what they
do, what they like, what they share, how old they are, etc. This allows you to know your audience in depth
and know the exact message that will respond to their tastes and needs.
Do not think that it is enough to have this information to convert a follower into a customer. That they visit
your page or give “I like” to your posts does not guarantee it. Use retargeting to track your visitors, create
custom audiences, and then show your ads directly to them.
The social media that I plan to use to get an improved reachability is Instagram, “Instagram stories to be
