Motorola Inc.
Company overview:
Motorola is a leading provider of wireless communication devices, Enterprise mobility
solutions and end-to-end broadband systems for homes. The Fortune 100 Company is
based in Schaumburg, Illinois.
Apart from being known for their innovation and R&D facilities their robust
manufacturing capabilities have made a mark in the worlds tech arena.
It has a strong global presence with centers in over 70 countries and is named as one of
Americas Most Admired Companies by the fortune magazine.
The major chunk of its business is the mobile services segment, raking in over 52% of its
net sales. Although USA is its largest market about 65% of the segments sales are outside
the US.
Its endless list of customers includes the big names in the Telecommunication industry
such as Verizon, Sprint-nextel, Tmobile, China mobile, and Comcast. The company has
reported sales of $36.6 billion for 2007, a drop of about 15% from its 2006 sales, largely
due to its loss in the mobile devices segment. They are even looking at the developing
WiMax market which could be a huge cash generator for them in the future.
Currently the company is exploring ways to accelerate its mobile devices business and
bring it back on track as a profitable entity, they are even considering selling the entire
division, the final decision is yet to be made.
SWOT analysis:
Strengths
-Big Brand.
-One of the best R&D facilities.
-Solid manufacturing.
-Variety of products to keep them in the game.
-Excellent marketing.
-Six Sigma.
Weakness
-Declining monetary resources due to non profitability.
-Products lack the slick and fashionable appeal.
-Too much reliance on their phone Moto Razr.
-Products lack user centered design.
Opportunity
-Extremely big Asian Markets.
-WiMax has a huge potential and Motorola is one of the first few movers.
-The American broadband market.
-Cell phone sales will exceed one billion handsets a year by 2009.
Threat
-Nokias ambitious plans for US markets.
-Losing out world share to Samsung.
-LG planning to take on Motorola.
-Competition from WCDMA as an alternative for WiMax.
Strengths:
Big Brand
Motorola is huge when it comes to Brand name; well known in almost every household as
the pioneers in wireless technology. As inventors of technology, they are known for their
innovations in every sector of telecommunication.
Its famous signature Intelligence everywhere and the company logo, have built up an
enormous brand identity.
People know that if something has the word Motorola inscribed on it, its good!
Top class Research and Development
The company is known for its superior R&D; with facilities all over the world they invest
billions in this area. This is their asset and it ensures that the products are up to date with
