Mondelez International Case Study

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Oscar Gonzalez

University of Charleston

MBA 678

November 14,2021

Mondelez International Case Study

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Introduction Mondelez International Case Study:

Mondelez International is known around the world the be one of the largest snack food

maker brands with roughly $7 billion brands. The company would be introduced in 2012 after

trying to reconstruct at Kraft Foods. In 2012, Mondelez International eventually change up their

corporate strategy in order to focus on growth. “The company implemented a corporate

restructuring in 2012 to create a high-growth global snacks business and high- margin North

American grocery business. The new Snacks-orientated company would include all of Kraft

Food’s business unit and brands in Europe and developing markets” (Thompson et al., pg.C-279,

2016). With this new model, Mondelez International would be able to achieve their goal in

2016 by having 79% of their revenue come from outside the United States. This would become