Module 9 Assignment: Public Relations and IMC
Plan Evaluation
Name:
Date:
November 11th, 2018
Course Number and Title:
Multicultural Marketing
Walden University:
•Analyze how you plan to include public relations in your Integrated Marketing
Communications plan to meet your objective for your brand and product.
The way in which I would include a public relations plan would be by relying primarily
on social networks and the creation of a website.
After having established that my target market is a young market with high average
socioeconomic characteristics, I can infer that a plausible plan would be the use of
social networks.
To affably use social networks, a strategic plan must be drawn up to dictate the
channel where the information will be transmitted as there are several social
networks.
The information must also be managed so the message is as efficient and effective
