reached 1 million. However, the president of Dessert Delights Company was not satisfied with
its performance and is considering the following options to increase the company’s profitability:
1. Increase advertising.
2. Increase the quality of the bar’s ingredients and simultaneously increase the selling price.
3. Increase the selling price with no change in ingredients.
Requirement A) the sales manager is confident that an intensive advertising campaign will
double sales volume. If the company president’s goal is to increase this month’s profits by 40%
over last month’s, what is the maximum amount that can be spent on advertising that doubles
sales volume?
Requirement B) Assume that the company increases the quality of its ingredients, thus increasing
variable costs to $0.55 per bar. By how much must the selling price per unit be increased to
maintain the same breakeven point in units?
Requirement C) Assume next that the company has decided to increase its selling price to 0.85
per bear with no change in advertising or ingredients. Compute the sales volume in units that
would be needed at the new price for the company to earn the same profit as it earned last month.
Requirement A – Begin by entering the formula to compute profit in this scenario.