Module 1 Case Analysis – Supply Chain Foundations
1. What factors help to explain why J&J historically had as many as 12 DC’s in Europe?
The factors that contributed to the 12 DC’s Johnson & Johnson in Europe were the
diversity of customers and their preferences. While customers continued to remain
constant, their preferences shift with political and social change, just as with any region.
J&J focused on customer service by trying to exceed customer expectations So given
that information, the number of distribution centers were needed to improve its supply
chain practices and distribution customs. The location of the distribution centers aided
in making deliveries faster to the customers and in keeping their transportation costs
low.
2. What steps in the supply chain network design process discussed in this chapter would have
