Executive summary
Due to innovativeness of our mobile phone shell, we assume the mobile phone shell
to be a new product enters into the market. First of all, it is a current summary linked
to the assignment 5. Secondly, we will define the objectives of the sustainable
marketing o!ering. Thirdly, it will analyze the target market. Fourthly, it also analyze
the marketing strategies involve price, product, promotion and place. Fi$hly, it is
about the marketing implementation. And it develops a budget for our plan. Lastly, it
gives the evaluation and control a$er marketing implementation.
Current situation
The big screen mobile phone is a trend of development of future mobile phone. On
the one hand, the trend gives people more enjoyments, on the other hand, it also
bring some problems. The first type of mobile phone shell is to solve the problem
that the big screen mobile phone is hardly to hold with one hand. The new mobile
phone shell has a vertical handle at the back of the central to help holding mobile
phone. The second type of mobile phone shell is to improve standby time of mobile
phone. The shell is designed can charge for mobile phone.
Generally speaking, the environmental analyses are good for the mobile phone
shells. The main problem is that the mobile phone shells must develop di!erent
