BCAS-10
BCAS 10: Target Costing
The standards, which have been set in bold italic type, should be read in the context of the background material and
implementation guidelines of this standard. BCAS is not intended to apply to immaterial items.
Introduction
The aim of target costing is to keep the cost within control for ensuring a competitive edge in the market. Cost–plus
pricing, a widely used pricing methodology, reined the product costing literature for long; however, lose its
rationality in a highly competitive market. If the selling price is set by the market with a selective design and
functionality requirement, adherence to that price is the most critical requirement. The product design and
development team should work hard to deliver the product at that target price leaving enough profit for the
sustainability of the firm in the long run. Thus, the target cost must be achieved after every possible design
variations. A target costing methodology brings all of these functions into focus and surely, offers a good number of
advantages over cost–plus pricing.
Scope
1. The standard shall be applied for determining the target cost of a product considering the target price of that
product which a potential customer is willing to pay.
2. The target costing approach is developed in recognition of two important characteristics of markets and costs.
a) The first is that many companies have less control over price then they would like to think that the market
(supply and demand) really determines prices. Therefore, the anticipated market price is taken as a given in
target costing.