o I – Essay Questions from the text – Chapters 1 through 8
Essay Question No. 1 – Write 300+ words about the author’s point of view on
factors that most contribute to business success. What are your thoughts on her
list? What do you think may be the most important of these factors? 5 points
Essay Question No. 2 – Write 300+ words on ‘industry research’. What are the
key research topics or items suggested by the author? What factor or factors do
you feel apply in your work and professional aspirations? 5 points
Essay Question No. 3 – Write 300+ words on a topic from any of the Chapters 1 –
8 that you find particularly interesting. Share your thoughts on the importance of
the topic, why it has interest to you and how it may influence your work and
professional aspirations. 5 points
o II – Essay Questions from the video modules – Modules 1 through 4
Essay Question No. 4 – Write 300+ words on a topic from any of the video
modules 1 through 4 that you find particularly interesting. Share your thoughts on
the importance of the topic, why it has interest to you and how it may influence
your work and professional aspirations. 5 points
1. The author talks about the factors that most contribute to business success. The factors that
Rhonda Abrams discusses include: The business concept, understanding the market, industry
health & trends, clear strategic position & consistent business focus, capable management,
