Mariano Macon
Marketing
9:40am-11:00am
20 November 2020
TV commercial: Pepsi commercial Super Bowl 53 2019
Have you ever been captivated by a commercial? The Pepsi commercial during the 2019 Super
Bowl caught my attention. There were many advertising appeals used in the commercial.
To start with, humor is one of the appeals used in the commercial. For example, to
emphasize that “Pepsi is more than ok”, they used celebrities to say ok with lots of energy. The
humor appeal is appropriate because it catches consumers’ attention. I do not think that there is
