Question1
In the first article “The basics of Brainlining” illustrated that brainlining is established an
online workspace that gathering a group of people work together and stimulating diversity
ideas to solve the problems without area constraints. The basic concept of brainlining is
brainstorming. Brainstorming encourage all of group members in the team contribute their
ideas as much as they can. In this stage, everyone should not be afraid of coming out the
bad ideas because the quantity of ideas is more important than the quality of them.
Members can write all of their viewpoints down freely. The incredible growth of internet
spur different online brainlining session boost such as electronic meeting and groupware
systems, everyone can exchange their ideas more easily and allow free flow of thought. To
inspire people get engaged in brainlining activities, they also motivate humor and make
whole process interesting. Brainlining also bring one advantage is that all of ideas be
treated as the equal position. The most vital feature of brainlining is cross- pollination. The
internet space create an environment allow different people without borders has various
background and expertise in profession field to offer their tons of innovative thinking.
Therefore, for our market project, our group tended to list down all of the possibility
options. We wrote all of the strategies and brought out all of feasibilities as we can think of
such as internet advertising, promotion, optimizing existing web page, public relation and
so on to achieve our objectives of our market plan.
The second article “The Care and Framing of Strategic Innovation Challenges” stated that
it is not easy to define the problem for organization even though you generate a lot of
ideas. This article provides a framework help company overcome their challenge and make
right decision. The most important part during the process is drawing out all of objectives,
construct them to a clearly map, and make sure all of objective connect with each other to
achieve strategic outcomes. Furthermore, in the strategic framing and strategic map,
organizations need to find the way to overcome the obstacles to frame and link together for
every objective. According to the framing strategies, all of objectives are related, and
multiple objectives be achieved to accomplish the primary goal. Companies can improve
their performance to set up strategy map involving of four value-creating perspectives (1)
Financial, (2) Customer, (3) Internal Processes, and (4) Learning/Growth. In our case, our
first objective for the financial perspective is “increase additional 10% revenue streams for
