LOTTERY RESEARCH
The main finding in this article shows how there is uncertainty to a promotion that can
have a impact on consumers on how they draw them in. This study talking about
gambling and such has become a leisure activity. When reading this article you can
understand that token prizes come in conflict with consumers by lowering their
expectations in winning prizes. Researchers show that reasoning because of the
chances of attaining a token prize. can change their perspective of having a probability
of winning. Another finding in the article is how there can be implications with lottery
beyond the marketing promotions. Mainly making choices that can differ in size of the
amount of pay offs you can receive or having a probabilities. The paper shows that in
fact giving consolation prizes can give less attention or notice a customers aspect of
winning big will make then want to come back and purchase more to take the chances.
Another finding that makes relation is how the article talks about the essentials that can
be replicated in a real choice factor and showing how it benefits the marketers.
The way the study is conducted with consumers on their reactions and how they make
experiments. For an example experiment 3 talks about the boundaries. Consumers see
that there is a big prize that’ll make them and so the article compares the likelihoods
between each chances a person can receive for the prize. A major aspect of lottery
promotions is uncertainty customers are
uncertain about the final results of these promotions, and not every participant gets an
award or winning tickets. The literature regarding attitudes towards uncertainty of gains
