GROUP 1
MKT 7206 CONSUMER BEHAVIOURS
Group 1 Team Members
JUMAAT
PBS20101029
SALINDA
PBS20101015
SHALINI
PBS20101101
NG JIEN HUN
PBS20101013
GAN SOO
SIONG
PBS18312129
Question 1
•Explain the 5 advantages for new media
over traditional media. Should BMW stop
using traditional media altogether?
Discuss
Traditional Media VS New Media
•Advertising channels
that have been used for
decades
•Mostly non-digital
advertising and
marketing methods
i. Newspapers,
magazines,
•Around for several
years, gained
prominence recently
•Mostly online or involve
the Internet
i. Social media,
online channels,
mobile electronic