I. INTRODUCTION
Global markets are now, and have always been the target of most entrepreneurs in the world,
in addition to business on international business will bring out a lot of benefits, It’s a lot of
opportunities to develop and gain higher profits, to penetrate the global markets, which is
important that the business must choose to be penetrated with the purpose of the business and
strategy. “Infiltrate will affect the development of the successful enterprise on that market and
the results of the business will allow business to be successful or not, of course, international
developments have been developed. That’s why, the search for international penetration has
become important to the businesses that want to widen the market abroad, the global
marketing is to market above the global range of worldwide range or take advantage of the
commercial advantage of the commercial advantage. The difference, the similarities and the
chances of global operations to respond to global targets.”Global marketing is also a field of
research in the business manager in general for the purposes of the product, the solution and
the services of the customers in the country and international.
II. THE OPPORTUNITY TO ENTRANCE THE GLOBAL MARKET
In the context of globalization and international economic integration, expanding the business
activities of the international market is demanding and at the same time as an internal
requirement of the enterprise. Participating in global market activities will bring many
benefits, open many opportunities to grow and have the ability to collect high profits for the
business.
Enterprises have the opportunity to dominate the market in other countries:
For a long time, businesses have engaged in direct confrontation with competitors in the
domestic market to achieve continuous growth in profits. They strive to find a comparative
advantage, winning each piece of market share in the domestic market. And in industries with
so many businesses entering the market today, competing against them becomes even more
difficult and will bring no benefit beyond a fierce battle with fierce competitors. Gaining a
source of profits is increasingly limited. Instead, finding an untapped market will provide
opportunities for growth and potentially high profits for businesses. When the domestic
market is no longer profitable and has great potential for businesses, it is time for businesses
to start business planning abroad and outline penetration strategies based on resources and
goals of yourself. By investing in product research and development, businesses can create
new products tailored to local consumers. At the same time, it is possible to study
opportunities that competitors have not exploited, such as selling through new distribution
channels or developing new promotion methods to attract the attention of consumers.
Moreover, thanks to the comparative advantage in production and costs, businesses are able to
provide products and services of good quality and cheaper than competitors. Gradually,
enterprises will occupy a part of the foreign market.
Overseas markets can bring higher profits:
When businesses realize the difference of the foreign market compared to the domestic
market and the importance of doing business abroad with domestic business, they will start to
give direction to a business strategy more effective international business. And the biggest
motivation for businesses to participate in the international market is profit. When the
domestic market tends to be saturated, businesses will find ways to continue to profit from
other places and one of the effective methods for businesses are to participate in the
international market. The investment abroad helps businesses gain higher profits because they
can take advantage of local resources and raw materials, save freight costs and take advantage
of import quotas of host countries. Moreover, thanks to the comparative advantage in costs
and production along with the advancement of science and technology, businesses can choose
new production methods to optimize profits. The application of technological solutions will
enable businesses to improve and diversify products, make products more functional, benefit,
significantly reduce production costs, contribute to increasing profits for businesses.
Businesses can take advantage of resources abroad:
For each country, resources such as capital, land, resources, minerals, technology are
available but not infinite, but limited, even scarce. Therefore, through seeking and expanding
overseas markets, businesses have conditions to reach and use new resources. Overseas
resources such as abundant and cheap labor, large and diverse consumer market; abundant
raw materials are resources that businesses aim to reduce costs, improve consumption and
thus contribute to increased profits. So nowadays, businessmen always aim to reach out to
foreign markets so that they can exploit new resources and take full advantage of the
incentives of the host country to reduce costs and increase profit.
Transboundary trade organization is easier to deploy:
Information devices such as fax, international telephone, email can transfer information to
remote areas around the world that has been improved with much better quality than previous
years. Vehicles in international business are more and more convenient and companies
serving international business such as advertising companies, market research companies are
increasingly professional and professional international high. Therefore, the study of foreign
markets becomes simpler and the cost of controlling international activities of enterprises is
also reduced, creating motivation for businesses to reach the world market.
III. FACTORS AFFECTING THE BUSINESSES IN ENTERING GLOBAL
