Group Linking 5 Exercises
Question 5
Which athletic footwear companies in your industry appear to be employing some
type of focus strategy and concentrating more/less attention on branded or private-
label footwear and/or on some geographic regions rather than others?
Upon reviewing the competitive report of all companies in the footwear industry, All-Star
Athletics appears to be employing some type of focus strategy and concentrating
more/less attention on branded or private-label footwear and/or on some geographic
regions rather than others. The company is focused in the private-label segment in three
markets and acquiring the biggest market shares in two markets, second leading market
share in Europe Africa, and the first leading market share in Latin America. As well,
Dart and Dash have a focused strategy on the Internet segment, which provides the
highest profits, by having the largest Internet market share in all four markets. Both
companies may be feeling the competitive pressures in regards to price. These pressures
could possibly force them into a price war against one another seeing as how they
average the same prices in some of the markets.