QUESTION 33
Which of the following is most likely an advantage of social media marketing?
A.
Social media are targeted and personal.
B.
Social media campaign results are easily measured.
C.
Social networks are largely marketer controlled.
D.
Social media allow marketers to engage in multichannel sales.
E.
Social media campaigns are simply implemented and rarely backfire.
0.435 points
QUESTION 34
The process in which printed catalogs, brochures, samples, and DVDs are distributed to
customers using highly selective mailing lists is known as ________.
A.
mass marketing
B.
direct-mail marketing
C.
telemarketing
D.
internal marketing
E.
kiosk marketing
0.435 points
QUESTION 35
Which of the following is an example of inbound telemarketing?
A.
Sterrns Media advertises its services by sending letters to potential customers and
prompting them to contact the firm through a toll-free number.
B.
Sterrns Media purchases customer information and later cold calls these
customers to generate potential leads.
C.
Sterrns Media spends a lot of time and effort to train its sales force to call
businesses and inform them about its B2B products.
D.
Sterrns Media utilizes interactive cable systems to enable customers to obtain
product information by using their TV remotes.
E.
Sterrns Media airs advertising programs called infomercials to attract viewers and
get them to order products from its Web site.
0.435 points
QUESTION 36
The purpose of a quota is to ________.
A.
protect local employment
B.
provide competition to local industry
C.
eliminate trade barriers between nations
D.
increase the amount of foreign imports
E.
increase the amount of foreign exchange
0.435 points
QUESTION 37
Which of the following is an example of a nontariff trade barrier?
A.
a sales tax
B.
customs duty
C.
a host-country regulation
D.
excise duty
E.
an import quota
0.435 points
QUESTION 38
Which of the following is true of free trade zones?
A.
They are groups of nations organized to work toward common goals.
B.
They were formed to increase trade barriers between member nations.
