James Parrish
MKT 317
Effective Creative Strategy and Execution
February 8, 2018
The creative process is very meticulous. It involves a team effort, patience, and skills. It
is a five step process that starts off with the preparation process which is when an individual
becomes curious after encountering a problem. Then we go into the incubation process, this is
when the creator begins to process his or her ideas and begin to put the ideas on paper. The third
is the illumination process, this process is when the creator has a definite idea of what they want
