Question 1
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A causal research design is typically concerned with
Select one:
a.
the frequency with which something occurs.
b.
the discovery of ideas and insights.
c.
how two variables vary together.
d.
the determination of cause-and-effect relationships.
Correct
e.
establishing priorities when studying competing explanations of phenomenon.
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The correct answer is:
the determination of cause-and-effect relationships.
Question 2
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A college conducts a study to provide them with information such as which states/countries their students
are from, what their students’ major career interests are, the average number of hours worked by their
students, what new campus activities the students would most prefer, and so on. What type of research
design would the college be using?
Select one:
a.
Exploratory
b.
Basic
c.
Descriptive
Correct
d.
Causal
e.
Laboratory experiment
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The correct answer is:
Descriptive
Question 3
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A descriptive research design might be concerned with which of the following?
Select one:
a.
the frequency with which something occurs.
b.
the discovery of ideas and insights.
c.
generating initial hypotheses.
Incorrect
d.
the determination of cause-and-effect relationships.
e.
establishing priorities when studying competing explanations of phenomenon.
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The correct answer is:
the frequency with which something occurs.
Question 4
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Apex Manufacturing has developed an ingenious “twist” on a widely available home cleaning product.
Management wishes to test market the new product, but they are hesitant to do so because other
manufacturers of home cleaning products could easily duplicate Apex’s modification. Which type of test
marketing would you recommend to Apex?
Select one:
a.
Controlled test marketing
b.
Standard test marketing
c.
Forced-distribution test marketing
d.
Simulated test marketing
Correct
e.
Electronic test marketing
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The correct answer is:
Simulated test marketing
Question 5
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Best Foods Corporation hired an outside marketing research firm for conducting a test market for its new
Spaghetti sauce. The research firm guaranteed distribution of the sauce through several retail formats
(e.g., supermarkets, warehouse clubs, convenient stores, etc.) throughout the US. This type of test market
is called a(n)
Select one:
a.
electronic test market.
b.
controlled test market.
Correct
c.
standard test market.
d.
simulated test market.
e.
None of the above.
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The correct answer is:
controlled test market.
Question 6
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Bob’s Cookie Company has decided to test market their new sugarless chocolate chip cookie. A major
question the company hopes to answer with the test market project concerns distributor acceptance of this
somewhat novel product. Which method of test marketing would be most appropriate in this situation?
Select one:
a.
Controlled test marketing
b.
Standard test marketing
Correct
c.
Forced-distribution test marketing
d.
Simulated test marketing
e.
Electronic test marketing
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The correct answer is:
