1
CONSUMER LEARNING
University of Bahrain
College of Business
Consumer Learning
Assignment
Prepared by :
Mohammed Hussain – 20144309
Sec : 01
Supervised by
Dr. Jaffer Almahy
2
CONSUMER LEARNING
Learning is the process by which individuals acquire the purchase and the
consumption knowledge and experience that they apply to future related
behavior.
Almost every action we take is the result of past learning yet, for some
people, learning still remains an activity undertaken in, or associated with,
an educational context. Traditionally, research and studies around learning
focused primarily on learning through childhood and
adolescence. However, it is now recognized that learning is a continuous
process that commences at birth and continues until death; it is the process
through which we use our experience to deal with new situations and to
develop relationships.
Marketers must teach consumers where to buy, how to use, how to maintain
and how to dispose the products. Therefore, marketers are engaged in the
learning process to understand the continuous learning process of consumers
to best serve them in order to give value to them and capture value in return.
