Question no 1: (a) Traditional PC retailing supply chain.
(b) Dell’s online PC retailing supply chain
(c) Use Business Mode Canvas to draw “Dell Direct” business
model
Answer: (a) Traditional PC retailing supply chain
(b)
Dell’s online PC retailing supply chain
Suppliers of
different
components
Third Party
contract
Manufacturers
Dell
Third Party
Shipping Company
Customer
Orders and
Feedbacks
Products
and
services
Raw materials
Suppliers
Manufactur
ers of PC Distributer/
Retailer/
Reseller
Customers
Products and
services
Orders and
Feedback
Question no 2: Describe what are the underlying key success factors behind
Dell’s succession the following three categories:
a. Organizational (Corporate) Culture of Dell
b. Strategy
c. Execution
Answer:
Organization Culture of Dell:
1. Employees communicate with themselves by using Chatter.
2. SMaC team guides the employees about how to use the social media and avoid negative
use of social media.
3. Training courses for employees to learn how to communicate with customers in an
effective way.
