Management Information Systems
MANAGING THE DIGITAL FIRM, 12TH EDITION
INFORMATION SYSTEMS IN
BUSINESS TODAY
Chapter 1
VIDEO CASES
Case 1: UPS Global Operations with the DIAD IV
Case 2: IBM, Cisco, Google: Global Warming by Computer
Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY
•Understanding the effects of information systems
on business and their relationship to globalization.
•Explain why information systems are so essential in
business today.
•Define an information system and describe its
management, organization, and technology
components.
Learning Objectives
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Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY
•Define complementary assets and explain how they
ensure that information systems provide genuine
value to an organization.
•Describe the different academic disciplines used to
study information systems and explain how each
contributes to our understanding of them.
•Explain what is meant by a sociotechnical systems
perspective.
Learning Objectives (cont.)
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Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY
•Problem: Yankee fans choosing to watch games on TV or choose
other forms of entertainment
•Solutions: Use information systems to enhance experience. Game
coverage, statistics, delivered via ubiquitous HDTV monitors,
mobiles can order concessions, view replays
•Cisco Systems provides technology to make Yankee Stadium the
most wired in all of baseball
•Demonstrates IT’s role in providing new products and services.
•Illustrates the benefits of utilizing networks and mobile applications
to enhance entertainment, information.
The New Yankee Stadium Looks to the Future
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Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY
•How information systems are transforming business
–Increase in wireless technology use, Web sites
–Increased business use of Web 2.0 technologies
–Cloud computing, mobile digital platform allow more
distributed work, decision-making, and collaboration
•Globalization opportunities
–Internet has drastically reduced costs of operating on
global scale
–Presents both challenges and opportunities
The Role of Information Systems in Business Today
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Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY
The Role of Information Systems in Business Today
Information Technology Capital Investment
Information technology capital investment, defined as hardware, software, and communications equipment,
grew from 32 percent to 52 percent of all invested capital between 1980 and 2009.
FIGURE 1-1
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Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY
•In the emerging, fully digital firm
–Significant business relationships are digitally
enabled and mediated
The Role of Information Systems in Business Today
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