Performance of the company Min Yo is poor. Teams job is to improve it.
3 per team marketing, manufacturing and finance. The objective is to maximize profit
Not all information is available at the start and there are many alternative courses of action. As the simulation
progresses, more information becomes available and may change your approach.
PRODUCTS – MARKETING MANAGER
The marketing manager is responsible for determining the market segment they wish to cover and how many of
each garment the group intends to make to satisfy both the profit objectives and a number of constraints (costs
and time etc).
Muscle Shirts (Licensed Brands) (Virtual Corporation – Italy)
• Price = $6, average 900 week + – 200
• No back orders no penalty, forecast provided in case
• Actual demand provided after you have committed to production run for the week
• There are 600 muscle shirts currently in stock (From week 0), all other products are zero stock
Thunder Shirts (Subcontracted brands) (for a company in Singapore)
• Price = $7, uncertain demand so need flexibility and dependability
• Orders placed twice a month. You must specify what you intend to ship
• Average 200 week (not so accurate)
• Penalty of $1/garment per week if not shipped on time
• If refuse to accept order is out of thunderbird business (it can be produced to stock)
• NOTE: you already have to produce 200 backorders from week 1
Dragon shirts (Special Garments)
• Price = $8, make to order (each order is unique, overproduction cannot be used for another order)
• Can either accept or reject order depends if fits in the schedule
• Orders range from 50-300 with varying lead times.
• Only ship completed orders (must be shipped in their entirely – cannot do partially ship)
• If accept and ship late, Penalty $2/garment per week
MANUFACTURING – PRODUCTION MANAGER
The production manager will then plan the production and determine change over times and sequence to
optimise the throughput
• Capacity = 1 Garment maker, 1 operator 5 days 3 shifts (120 hours/week) make all products
• Cannot lay off staff; Wage = $10/hour = $1200/week
• P&L start with previous contribution (week 1 = $440) then calculate according to the details provided by
manufacturing
• Redo each week and send to front make sure you keep record of your contribution for following week
• Cumulative total at end of periods will be your profit.