Describe the four communication styles and how Sales people must adapt and flex their own styles to
maximize communication styles.
While reading the text when I got to 3.6 it shows a table that explained all four of the communication
styles of a buyer. The four styles are, Low Assertiveness, High Assertiveness, Low Responsiveness, and
High Responsiveness. This is how the image described the styles:
● Low Assertiveness
○ Slow-paced
○ Cooperative
○ Avoids taking risks
○ Supportive
○ Team player
○ Non directive
○ Easygoing
○ Reserved in expressing opinions
● High Assertiveness
○ Fast-paced
○ Competitive
○ Takes risks
○ Independent
○ Directive
○ Confrontational
