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Principles of Marketing
10/14/19
Midterm Paper
Marketers succeed because they use a business tool called the marketing mix, which can
be crucial when trying to determine a product or brand’s offer which is why the four Ps of
Marketing can be beneficial to use. “Putting the right product in the right place, at the right price,
at the right time” This definition can simply mean that a marketer can create a product for a
particular group of people. The marketer needs to put it on sale where this group of people go to
regularly and sell it at a price level which matches the value, they feel they get out of it. The
marketing mix is the ingredients that combine to capture and promote a brand or product’s
unique selling points, those that differentiate it from its competitors. The four Ps are the elements
