Learning Activity 1
It is considered Kodak lost its position in digital cameras market, even though it was one
of the first companies created digital camera in 1975. According to Forbes, Kodak ran into
bankruptcy because of lack of interests of customers during many years. Due to some
reasons the company didn’t receive the opportunity of being successful since the era of
cameras became old-fashioned and then unfashionable.
At the beginning of the 21-century, cell-phones and digital cameras came into market
wide, not giving any attempts Kodak to survive. Cell-phones companies caught the largest
piece of customers; many competitors of the same industry implemented new ideas into
life sooner, than Kodak did – that led to necessity to play catch-up with brands. Ultimately,
Kodak didn’t make this kind of competition and became a company that is engaged in
lagging industries.
Supposedly, Kodak had not recognized the fact that their industry in which they operate
has become unclaimed. They refused external data, that hadn’t been transformed into
information and further (the DIKW pyramid) – that led to the absence of new knowledge.
If the company did realize that it should develop new sorts of busyness apart from
cameras, it could be more competitive nowadays. Otherwise, it fell into bankruptcy.
Although Kodak went through difficult period since then interests of customers changed
on cell-phones, the company kept creating innovations of knowledge. In 2011 Kodak
represented the first waterproof camera made by it. Waterproof camera was the actual way
of using device under any conditions; that made the process of taking pictures easier, but
