Microeconomics Final Study Guide
Week Nine:
Chaing Chapter Nine: Monopolies
• Characteristics of monopolies:
o Just one seller
o No close substitutes for produce/services
o Significant barriers to entry
o Price makers; have market power
• MR < P because the industry’s demand is the monopolist’s demand
• Profit is maximized by producing where MR = MC and price is set based on demand curve
• Monopolies are not guaranteed economic profits because demand can be insufficient to cover costs
• Profit maximization rule
o Marginal Revenue < Price
• Marginal revenue will always be less than demand in a monopoly
• Natural monopolies exist when economies of scale are so large that the minimum efficient scale of
operation is roughly equal to market demand; regulation:
o Marginal cost pricing rule:
▪ Price = MC
▪ If MC < ATC, then P < ATC, so firm losses occur
▪ Make up firm loss with government subsidy
o Average cost pricing rule
▪ Price = ATC
▪ Normal economic profits
▪ Consumer surplus is lost
• Price discrimination:
o Needed:
▪ Market power
▪ Segregation of market with different willingness to pay
▪ No resale
o 1st Degree:
▪ based on individual differences
▪ examples: auctions, eBay, real estate purchase, bartering industries, cars, event
venues/paraphernalia, tend to be B2B etc.
o 2nd Degree:
▪ based on quantities
▪ examples: wholesalers, big box retailers, tend to be B2B
o 3rd Degree:
▪ based on group differences
▪ examples: discounts (age, occupation, local, etc.), outsiders (race, ethnicity), time,
scholarships, income, loyalty cards and coupons
• Antitrust laws preserve competition and prevent monopolies with their maximum market power from
arising in the first place
• Herfindahl-Hirschman Index (HHI) is the principle measure of concentration used by the Department of
Justice to evaluate mergers and judge monopoly power
o HHI = (S1)2 + (S2)2 + (S3)2 …
▪ Where S = percent market shares of each firm
• HHI < 1,500: industry is not concentrated
• 1,500 < HHI < 2,500: industry is moderately concentrated
• HHI > 2,500: industry is highly concentrated