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Chapter 14 Questions
1. Given the fast pace of everyday life, most people often feel there is not
enough time to do everything that needs to be done. Yet, people do find
time to post personal information, photos, etc., on Facebook, Twitter,
blogs, and other social media sites. Why do you think people are so
fascinated with social media?
1. Mostly everyone in the world spends time on social media and social networking
sites like Facebook even though they can't find enough time to do everything that
needs to be done. Social media like Facebook enable people to share information,
sharing information can cause stress from competitive and pressurized nature of
these sites. This makes people want to know what everyone is up to and how their
lives compare to everyone. People want to know if Betty got a new car or if Joey
got divorced. Another reason for this phenomenon is due to globalization,
Friends and family can live in different parts of the world and through
applications like Skype they are able to see each other at any time of the day.
Additionally, firms use sites like Facebook as a mass marketing tool to
communicate to people about special events and products releases. Facebook and
other sites like it allow these firms to reach millions of individuals from all over
the world, this helps these firms gain brand recognition (pg. 417).
2. How can a small cosmetics wholesaler located in Jacksonville, Florida
use e-business and social media to increase its customer base, increase
