Argos: Creating Customer Value amid Change and Turbulence
1. To what extent do you think the acquisition of Argos by Sainsbury’s resulted in delivering
superior value to customers?
• In my opinion it will make their access and experience with Argos much easier for the
customers, by creating more posts and promoting their products. As it was mentioned in
the case Argos goal is to satisfy the costumers by giving them the ability to shop in a
much easier and organized way, with the high capital of Sainsbury’s this transformation
and experience with Argos is like one click away from their customers, which will
improve the contact with the customers and make the delivery process much faster.
2. How is the concept of share of customer illustrated in the case study?
• I think Argos trying their best to improve their methods in marketing, for example they
are promoting for their loyalty program, offering a wide range of product in the website
(what will make the shop easier), and same day delivery. And by that I believe it will
improve their market share, and customer share.
