3 basic assumptions about people’s preferences:
1. Completeness, consumer is in staat to compare and rank all possible baskets.
2. Transitivity, consumer is consistent → als A>B en B>C dan is A ook >C.
3. More is better than less
Indifference curve: curve representing all combinations of market baskets that provide a consumer
with the same level of satisfaction. = een grafische weergave van consumer preferences
→ grafiek met punten (baskets) en 1 lijn, deze lijn geeft alle punten weer waar de satisfaction gelijk
is. Alles boven deze lijn heeft nog meer voorkeur alles eronder geeft juist minder satisfaction. Zie vb
en beschrijving op blz 94.
Indifference map: graph containing a set of indifferent curves showing the market baskets among
which a consumer is indifferent.
→ de hoogst gelegen curve geeft meeste satisfaction, curves kunnen niet kruisen (anders geen
tranisitivity).
Marginal rate of subsititution (MRS): maximum amount of a good that a consumer is willing to give
up in order to obtain one additional unit of another good.
→
change unit Yaxis bijv amount clothes = ∆C
change unit Xaxis bijv amount food = ∆F
MRS= – ∆C / ∆F
Adding 4th assumption regarding consumer preferences:
4. Diminishing marginal rate of substitution:
indifference curves are usually convex.
convex: the slope increases, i.e. becomes less negative.
in other words, an indifference curve is convex if the MRS diminishes along the curve.
Is this logic? Yes, as more and more of one good is consumed, we can expect that a consumer will
prefer to give up fewer and fewer units of a second good to get additional units of the first one. →
consumers generally prefer balanced market baskets.
Substitutes: two goods are substitutes when an increase in the price of one lead to an increase in the
quantity demanded of the other.
Perfect substitutes: two goods for which the marginal rate of substitution of one for the other is
constant; indifference curve is lineair
→ vb appelsap vs sinaasappelsap
Complements: goods are complements when an increase in the price of one leads to a decrease in
the quantity demanded of the other.
Perfect complements: two goods for which the MRS is zero or infinite; the indifference curves are
shaped as right angles (hoek 90graden)
→ vb rechter schoen vs linkerschoen.
Bad: good for which less is preferred rather than more. More = goods, less= bads.
→ hoe weergeven in grafiek? We draaien the bad om tot een good. Dus bijv: niet minder air
pollution maar preference for clean air.