Module 1 Assignment: Create Your Own Brand: The Integrated
Marketing Communications Plan
Name: Karla Román Meraz
Date: September the 16th of 2018
Course Number and Title:
In this assay I will explain the different brand icons of my own brand, describing the
reason of why I chose to create it and their elements.
“The more that your brand is in touch with a larger story, the greater your ability for
success.” (Patrick Hanlon, 2016)
The name of my brand is “LocalTraveler” the tagline will be “the culture behind the
history” and the brand narrative is:
We all like traveling, visiting places we have never met, and normally we search for the
most famous, touristic and frequent places every tourist needs to visit. Of your when
visiting a new country it is a “must” to visit the historical and cultural places. But wouldn’t
be amazing to know the city throw an experts eyes? And who could know the city/
country/town the best, than a citizen from that place?
