Week 8 – GE/McKinsey Matrix
Low Medium High
Business unit competitive Advantage
Industry Attractiveness: Because the industry has been steadily decreasing over the past
5 years, and decreased by 3.5% per year entrants have the potential to lose money if
they enter at this time. In addition, the emergence of e-commerce has increased the
pressure on department stores to change their businesses to focus on other services like
groceries and drug stores. (http://www.ibisworld.com/industry/default.aspx?indid=1090)
Business Unit Competitive Advantage: JC Penney sells around 50% of private and
