1. What are McDonald’s core competencies? What are McDonald’s primary
revenue streams? (200 words minimum)? Please include a word count of
your answer.
In 2004, the company introduced what was called “plan to win”, this was a
strategic plan aiming to attract more customers, convince consumers to purchase
more often, become more profitable, and increase brand loyalty. Which ultimately
led to some of the core competencies of the company. The first being is how
Mcdonald’s restaurants are widely available, the company operated more than
38,000 restaurants in over 100 countries as of 2020, serving 69 Million people
(McDonald’s Newsroom, 2020). Franchise opportunities are another core
competency for the company, in fact, 85 percent of all stores are franchised, and
they expect that number to go up. McDonald’s menu items are a differentiator as
well, the secret sauce of the Big Mac or their unique fries, let’s keep in mind that
30 percent of the company’s sales come from only 5 items, fries, and Big Mac
being 2 of them.
In 2014, Mcdonald’s had net revenue of 4.75 Billion, a 15 percent decrease
