Carter 1
Zacchaeus Carter
Robert Wallace
SOCI 1310
13 February 2017
McDonaldization
McDonaldization is the theory that society has inherited most of its more recent
characteristics from fast-food restaurants. People are now living a fast-paced, technology based,
quantity over quality lifestyle. The attributes of a fast food restaurant are efficiency, calculability,
predictability, and control.
The word efficient means achieving maximum productivity with minimum wasted effort
