Frances Lyou
MBA 590-ON3
Shared Reference #3
Description of the Reference
This article provides the different marketing strategies of some famous candy brands. First
is Snickers which release an interesting new commercial before Halloween. There are five
common characters familiar on Halloween and one of them is confused about itself. So the
others give him a Snickers candy bar to remind him who he is. Jell-O offers brain mold so
people can make brain shape jelly at home. Hershey also introduced 10 Halloween
products this year and also used the seasonal package focusing in Halloween and autumn.
Other non-candy brand like PepsiCo also offered new 28-pack of small granola bars with
chocolate chips and candy pieces for trick-or-treats. Health claims are more pronounced
for the Full Moon Brownie, a Halloween offering made with organic ingredients and
fortified with vitamins and minerals.
Evaluation of the Reference
According to these examples, we can tell that seasonal promotion is a very important
strategy in companies. Customers may feel bored of those unalterable products someday,
so the seasonal holidays will be a great opportunity for companies. Candy companies will
invent new and seasonal flavor also design fresh and appropriate package for products.
Customers may feel interesting and curious about how it tastes like, so it will increase the
motivation of buying candies. Actually, I am the one who are crazy about seasonal flavor
or seasonal packages with food. Every time I see something new, I cannot stop myself
buying those lovely candies. Grabbing the opportunity of release new products on
Halloween is very important, especially candy companies. Knowing what the customers
want and giving them what they desires which builds a successful company.