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Marketing Management I
Mazda 6
1) Category: This type of vehicle is a consumer product.
Justification: It is a consumer product because it is not being used for business
use.
Classification: The Mazda 6 can be classified a Shopping Product.
Explanation: The Mazda 6 is a shopping product because it requires research and
comparison of brands. Purchasing a vehicle requires
not just only comparing the lowest price, but for the
brand or image that most complements the consumer.
Competitive Attributes: The Mazda vehicle can be used as a consumer or a
business good. The Mazda brand has an af–
fordable cost, value for the money, reliability and
is a great family sedan. The vehicle also has more
than ample room in the trunk and 5 passengers can
accommodate this vehicle. The companies brand
