Running head: Marketing to Children 1
Marketing to Children Controversies
Baker College
Children Marketing Controversies
Children Marketing Controversies 2
Child marketing is when companies use children as a target to raise their business.
Advertisements are catchy and some children are the victim to them. Young kids are naïve and it
is hard for them to understand the psychological effect of these commercial. Some individuals
may agree to this kind of act and claim that parents are in control of their child’s behavior; while,
others are totally against and they argue that companies’ commercials seduce kids into buying
their product. Marketing to children is an ongoing debate that hasn’t been settled. There are two
sides of this issue and each side tries to prove itself right. Marketing to children has negative and
positive aspects that have caused conflict among people.
Many people believe that marketing to children is something that should be limited or
possibly stopped because it has negative effects on young children. Helen Pidd in her article, We
are coming for your children, stated:
A recent study carried out by Intuitive Media for New Media Age
