Place
Strategies for place are the methods that plan the process of how the manufacturers distribute
their products to the end users. (Marketing Mix Place and Distribution Strategies 2016) The
process of managing the distribution channels is important as it will affect the brand identity of
the company. (Adel and Stern. 1972)
Olio Bello currently has 17 retailers across the Western Australia and 1 retailer in Singapore. For
example the Prime supermarket, the retailers that the company is currently cooperating with is
supermarkets or shops and stores located nearby the roadsides. Moreover, they are selling
their products through their own official website. (Olio Bello Organic Extra Virgin Olive Oil 2016)
As for O Mask, we are aiming for the generation X women which have medium to high income.
Thus, Olio Bello will need to cooperate with distribution channels like mid to upper class
department stores and drug stores. For department stores, Olio Bello could cooperate with
Myer, one of the largest department stores company in the Australia, having multiple branches
in Sydney, Melbourne and also Perth. (Myer 2016) Also, for the drug stores, Olio Bello could
