Chipotle Mexican Grill’s strategy is to offer a few menu items in which
they are the best provider. Their food is served as fast as a fast food
restaurant, but the quality is much higher. This gives them a
competitive advantage over fast food restaurants. Their high quality
food and the quick manner in which it is served also gives them
competitive advantage over sit down restaurants, speci”cally sit down
Mexican restaurants who serve similar types of food. Chipotle has
other competitors that reffect a similar strategy such as, Jimmy Johns,
LeAnn Chin, and Noodles and Company. While these companies don’t
serve the same type of food, they have the same quality/time strategy.
However, Chipotle also has a competitive advantage because the food
that they serve is all natural. On top of that, they also make sure that
animals are raised properly. Recently, Chipotle pulled pork completely
off of their menu in a third of their stores after they discovered that
one of their suppliers was breaking one their rules. The company said
“We would rather not serve pork at all than serve pork from animals
that are raised in this way.” [ CITATION Ste15 \l 1033 ] I think this gave
them even more competitive advantage as well as some free
advertising.
Lululemons strategy is to basically to provide their target market of
“yogis” with the ultimate yoga experience. If you do yoga then this is
