Running Head: Marketing Strategy for BMW i3
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Marketing Strategy for BMW i3
Kshitij Kulkarni
Westcliff University
BUS 510 – Online – Spring 2017 – Session 4
CLA1 Part 2
Marketing Strategy for BMW i3
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Marketing Strategy for BMW i3
The global Electric Vehicle (EV) market has been steadily rising since 2010. Annual EV
sales globally from 2010 through 2015, is amongst 15 major automobile manufacturing groups
each company has over 20,000 cumulative electric vehicle sales, with the Renault-Nissan
alliance highest with over 250,000 total global sales. The U.S. represents about 33%, Europe
31%, China 22%, and Japan 10% of the 1.2 million cumulative electric vehicle sales through
2015.
Expert in the production of automobiles, BMW is one of the most successful automobile
company in the world. BMW is composed by three major brands, BMW, Rolls Royce and MINI
all are aimed at different target audience. BMW Group is well positioned in world market and
