Corporate Strategy Current Event
MGT-695–PB
Amazons acquisition of Wholefoods
Arena: Amazon started as an online retailer with specific target population. In last few years
Amazon has expanded its market reach by exploring new channels and taking on an innovative
approach to online retailing by moving beyond commodities and providing various services.
Taking it a step further in the services category Amazon recently expanded its reach to the food
industry. Amazon has used quality organic food products as a highlight and with effective
technology and a high demand for online shopping and healthy food, wider consumer base has
propelled this venture to a jump start. The deal has allowed Amazon to enter into the brick and
