Marketing seminar 1.
In this seminar you will watch two video cases. You can download the first one through the given link
below, the second’s link can be found later in this document as well. Please watch them carefully and
answer all the questions below. You must upload your answers in a Word document to the e-learning
platform in the part of WEEK 3 by the end of the seminar with the following name:
Your_Name_Major_Seminar1
Your answers will be evaluated in a couple of days.
If you have any questions, you can contact the teacher of your seminar via e-mail during the time of the
seminar (budai.nikolett@econ.unideb.hu).
Video Case 1: Is marketing for everyone? (https://drive.google.com/file/d/17-
gEXvXS5dio1XZmiHDm5vqxUA7n0Il/view?usp=sharing)
If someone told you that effective marketing was crucial in large companies with well-known brands like Electrolux or Land
Rover you might readily agree. Do smaller firms need to think about their marketing? How about a city – can marketing
ideas be useful to them? Is it possible that a charity like VSO could usefully spend time thinking about their marketing
strategy? St Paul’s Cathedral – surely marketing could never be something that might concern that august institution!
In this opening video case, marketing managers from six organisations – from across the commercial, public and charitable
sectors – talk about what marketing means to them, and how it helps them meet their objectives – and yes, even St Paul’s does
marketing.
After watching this case, consider and answer these questions:
• Imagine you are the Head of Marketing at Electrolux, facing a saturated home appliance market. How can marketing
help you sell your latest line of products?
