C3328290
Abby Ruyter-Kehoe
C3328290
Abby Ruyter-Kehoe
Individual Marketing Report
C3328290
Thursday 1pm-3pm
C3328290
Abby Ruyter-Kehoe
Executive Summary
This report provides insight and analysis into the marketing strategy employed by Chobani
and how they specifically segment their market to young adults. Chobani Fit is a new yogurt
which targets people to eat healthy and live an active life. This market offering satisfies the
customers’ needs and wants, by providing convenient and healthy snacks to those with busy
schedules. However, Chobani can improve their customer satisfaction through loyalty
programs as discussed below.
C3328290
Abby Ruyter-Kehoe
Table of Contents Page Numbers
Title Page……………………………………………………………………………………………………………………………0
1. Introduction……………………………………………………………………………………………………………1
Background to Organisation/ Brand Product Line …………..………………………………………………….1
The Core Marketing Concepts …………………………………………………………………………………………….1
3.1 Markets and Target Market Segment…………………………………………………………………………….1
3.2 Customer Profile…………………………………………………………………………………………………………….1
3.3 Needs, Wants and Demands…………………………………………………………………………………………..2
3.4 Market Offerings…………………………………………………………………………………………………………….2
