MARKETING PLAN
BY: Luis Rada, Kevin Pena, Tatiana
Pocket Lock–
Pocket Lock–
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Marketing Plan
Pocket Lock-it
Table of Contents
1. Executive Summary
2. Company Description
3. Strategic Focus and Plan
Executive Summary
Pocket Lock-it offers more security for anybody that wears pants. It is a simple yet
efficient product that is made to secure a person’s pockets in everyday life. It is a
small cost gadget that attaches to your pant pockets using clips and two magnetic
strips giving your pocket a tighter lock. Our customers are people who would prefer
to minimize risk of lost or theft and a more confident sense of security. Pocket Lock-
it will become a must have item.
The Pocket Lock-it will be the first safety accessory of its kind on the market.
It’s compatibility to any kind of pants makes the product a universal option for
additional safety at a low cost price. The combination of providing a good use at a
low price makes Pocket Lock-it very attractive to its target.
Pocket Lock-it aims to capture customers of all ages and sexes. Pocket Lock-it
can be used on many situations given the easy compatibility with pants. Pants are
the most common form of clothing people use for their lower halves. People have
adapted pants in their everyday lives for years and the trend does not seem to be
slowing down. People carry various items to get through their everyday lives making
