A few weeks ago we worked with Six Flags to help them identify the external marketing factors that are impacting
their business. Six Flags currently has a multi-segment market strategy. This week we are going to help them
identify their target market (s) so that they can implement effective strategies for reaching these markets.
1. Using the common segmentation variables, create profiles for 3 distinct target markets for Six Flags.
2. Then identify a television network that you believe would be effective in reaching each of the target markets you
have identified.
1. If the child is viewing: Disney Kids, Animal Planet Parents: CMT/MTV/VH1
2. If the child is viewing: PBS Parents: ABC,FOX
3. If the child is viewing: Nickelodeon, Discovery Kids Parents: Tvland, DIY, HGTV
MEMORANDUM
TO: BLUE MOON STAFF
FROM: SAMANTHA GARWOOD
SUBJECT: MARKETING PROFILES
I have composed a list of marketing profiles for our client, Six Flags of Arlington for their multi-segment marketing
strategy. Each profile has a distinct description and television channels that coincide with their demographics and
why those channels were chosen.
1. Generation Y individuals, married or divorced couples with children that are pre-teens, upper
middle class, each adult has a career, active in children’s lives, 1 hour of less of leisure TV time,
resides within 30 miles of park
