Segmentation:
Our targeted client is families in large city, because they are people who have
stable income, use internet frequency, and care much about their living standard
more than other places, especially in three largest city in Vietnam: Hanoi, Ho Chi
Minh City and Da Nang.
Our customers can be people who often come to GYM, they worry about their
heath, weight and diet. They need a list of food which can balance the nutrition
they have to eat, and they also want recommendations form experts about their
health.
In addition, some restaurants, hotels also want suggestions from experts to please
their customers, and need the recognition of their service from the third party.
Hospitals, maternity homes, schools, orphanages also need our services.
All above are our opportunity customers that our marketing strategy have to
contact .And each of them need a particular plan to reach.
Main strategies:
– Use internet marketing plan:
– Through social network: Facebook, Twitter, Myspace, YouTube…
– Hiring reporter to write articles about our service to post on online. Newspaper.
– Web advertising…
Internet strategies is the cheapest, most useful and wisest range of strategies to reach
customer. Especially in social networks, people check their Facebook every day, and when we
create a good app which useful to people, it could be spread very fast. Online article and web
advertising also are powerful way to connect with customer.
– Mobile Advertising:
– Advertising messages
– Mobile phone and tablet applications
